Copywriting & Story Telling

Compelling content reaches out, grabs you, and demands interaction!

Make the “write” choice by investing in copywriting and content optimization, the keys to improving conversion rates and growing your business. ImageWorks takes copywriting to the next level by focusing on quality storytelling that adds true value to your business’s website.

At ImageWorks, we accomplish this by understanding your current sales process so we can craft content to enhance your sales funnel and match your customers’ buying habits. As the synergy of valuable copywriting and content optimization collide, your SEO ranking, conversion rates and sales results will improve!

Your Customer’s Perspective: The outside looking in.

When a visitor lands on your website for the first time, they make an initial judgment: Is this business worth my time – and money? As customers continue digging through your site and moving along the sales funnel, they develop an overall impression of your business that determines whether or not they’ll choose to conduct business with you.

To improve conversion rates, successful content requires value, structured information, well-articulated offers, compelling call-to-actions, psychological triggers, and intriguing headlines.  In short: good content is content that tells a story.

"So the writer who breeds more words than he needs, is making a chore for the reader who reads."  – Dr. Seuss

Copywriting & Storytelling Services:

  • Website Content Audit & Strategy - We will go through your whole site and prepare a report and strategy to leverage relevant keywords and optimize copy for readability and conversions. Quote by site size.
  • Analyze page content for SEO, copy value & storytelling. Re-write and optimize. $175 per page.
  • Write content for new pages based on agreed title. Research topic, plan SEO content strategy, and write new content. Revise until approved. $350 per page.
  • Website Home Page Package - Write new home page content to cover HERO message and 3-7 content areas to give insight into the overall story of the brand.
    Re-write the “About Us” subpage to be compelling and engaging. Suggest and embed call to actions for website. $1,200
  • For blog content and email content click here

Enhance the User Experience

In many cases, it is necessary to re-categorize corporate information so that it is easy to understand and as “user-centric” as possible. More often than not, company “insiders” are too close to the information to accurately assess which message will have the most influence over a client’s decision-making process.

Get results with a storytelling process that works!

ImageWorks has developed a unique process that enhances your technical information with captivating copy that promotes your company’s products and services. Our compelling content employs techniques such as:

  • Value-building headers
  • Persuasive optimization of the main body of content
  • Search engine-friendly keywords
  • Calls-to-action
  • Visual imagery

With the best process in the industry for creating copy, we emphasize results over creativity and sales over cleverness. Don’t worry if quality technical content for your subpages is not available from your organization! We have a content discovery process that includes research and interviews so that we can deliver compelling and technically accurate content.

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000


1776 I St NW
Washington, DC 20006

(202) 803 7980

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Overwhelmed? We can help.

Discuss our services and how they can help your business look awesome and attract more customers!

Call us now at 800 308 8573 or